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Unisa Short Learning Programmes
Short Course in Public Relations (71897)


The field of public relations involves a variety of programmes designed to promote and/or protect an organisation’s image or its individual products. Public relations can also be used to promote people, places, ideas, activities and even nations. The purpose of this short course is to provide learners with the competence to apply, under supervision, the implementation of elementary public relations, communication and media activities. The aim of the Short Course in Public Relations is to provide a working knowledge of the principles of public relations. 

Target group

Public relations managers 

Admission requirements

Senior Certificate or an equivalent NQF level 4 qualification and/or relevant retail experience 


Three months 

Language medium


Tuition method

UNISA open distance learning with study guides, textbook and tutorial letters 

Kind of assessment


Formative assessment and examination admission will comply with UNISA’s formative assessment rules and policies 

Formative assessment: 

Two assignments per module to be completed during the course of three months. To qualify for the examination, a minimum of 50% must be obtained for the assignments. 

Summative assessment: 

Examinations, to pass the short course, students must obtain a minimum of 50% in the examination. A mark of 75% constitutes a distinction. 

Basic Public Relations Principles (SSPR01D)
Syllabus/Content Topics
  • Integrated marketing communications 
  • Place of public relations in the organisation 
  • Ethics, public relations and society 
  • Performance dimensions of public relations: campaign planning and management 
  • Marketing, public relations and relationship marketing 
  • Public relations, marketing and the media 


Course leader

Prof M C Cant DCom 

Department of Marketing and Retail Management 

Centre for Business Management 

Office 3-098, A J H van der Walt Building, UNISA 

Tel: 012 429 4456 

Fax: 012 429 3759 



Programme administrator(s)

Mrs Letitia van den Berg 

Centre for Business Marketing 

Office: 03-006 A J H van der Walt Building, UNISA 

Tel: 012 429 3799  

Fax: 012 429 3759