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Unisa Short Learning Programmes
Programme in International Marketing (71269)


The importance of exporting and international trade to a country’s economy and to the growth of companies is well documented. This programme equips students to navigate their way through the many environmental challenges faced by exporters, to prepare an appropriate international marketing research plan, to deal with the various marketing variables, and to prepare a market strategy based on these variables. The programme also enables students to learn how to manage their export endeavours and to use the web to market their firms internationally. Students will be expected to complete a comprehensive international market-entry strategy as part of their project. 


Target group

Exporters, international marketers, freight forwarders or anyone involved in international trade 

Admission requirements

Students with appropriate experience or that are over the age of 25 years will also be considered for this Programme.  



One year 

Language medium


Tuition method

UNISA open distance learning by means of study guides, tutorial letters and assignments. Companies enrolling groups of students may consider group discussions. 

Kind of assessment


Formative assessment and examination admission will comply with UNISA’s formative assessment rules and policies 

Formative assessment: 


Summative assessment: 


The International Marketing Environment and Research (PPIM01Q)
Syllabus/Content Topics
  • The decision to go international 
  • The difference between traditional and international marketing 
  • The various international marketing environments 
  • Identifying international markets 
  • International marketing research 
  • Deciding on market-entry options 


The International Marketing Mix (PPIM02R)
Syllabus/Content Topics
  • International product decisions 
  • International packaging, branding and product servicing decisions 
  • International pricing decisions 
  • International distribution decisions 
  • International promotion decisions 
  • Doing business in different parts of the world 


International Marketing Management (PPIM03S)
Syllabus/Content Topics
  • International marketing and the Internet 
  • Managing the international marketing initiative 
  • South Africa’s position in the world of exports 


Project: Practical Exporting (PPIM04T)
Syllabus/Content Topics

Compile a practical export project that draws upon knowledge gained from the other modules and to present this project for examination 

Course leader

Mr C H Bothma MSc (Business) (UCT) 

Centre for Business Management 

Office 3-013, A J H van der Walt Building, UNISA 

Tel: 012 429 4376 

Cell: 082 880 8549 

Fax: 012 429-2437 



Programme administrator(s)


Tel: (012) 352 4288 / 4170 / 4317 / 4383  

Fax: 012 429 4150